Web-Marketing Resources

  • The New Rules of Marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly by David Meerman Scott (John Wiley, Hoboken NJ, 2007) - reviewed by me here
  • The New Influencers : a marketer’s guide to the new social media by Paul Gillin (Quill Driver Books, Sanger, CA 2007)
  • Cashing in with content : how innovative marketers use digital information to turn browsers into buyers by David Meerman Scott (Cyberage Books, 2007)
  • Join the Conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership by Joseph Jaffe. - review note by me here.
  • Community Building on the Web by Amy Jo Kim.